Guideline

Guideline is originally a Norwegian fly fishing brand that has been designing and developing fly fishing equipment since 1991. The Guideline brand itself was first established in 1993.In 2001, Guideline opened its Swedish branch and expanded its international business. Guideline is immensely proud of the fact that they design and develop all equipment and clothing "in house", from idea to prototype! Today Guideline is a Scandinavian company selling and distributing in more than 25 countries!