Cookies and the use of cookies

A cookie is a text file that is saved by a web browser and stored on the device used. The cookie can contain a variety of information depending on the type of cookie in question. The purpose of the cookies used directly in Askås e-commerce platform is to improve the site. In some cases, cookies are a prerequisite for various functions and services to function correctly. In addition to the cookies that Askås' system uses, there are also cookies from external sources. An example of this is cookies from Google and Facebook.

There are two types of cookies:
1. Permanent cookies: These remain on the visitor's computer for a certain period of time.
2. Session cookies: These are stored on your computer as long as you are on a web page. When you close the browser, the session cookie disappears.

At we use the following cookies:

- Session cookies (a temporary cookie that expires when you close your browser or device);

- Permanent cookies (cookies that remain on your computer until you delete them or they expire);

- First-party cookies (cookies set by the website you visit); - Third-party cookies (cookies set by a third-party website. With us, these are primarily used for analysis, eg Google Analytics);

- Similar techniques (techniques that store information in your browser in a way similar to cookies).

The cookies we use normally improve the services we offer. Some of our services need cookies to work properly, while others improve the services for you. We use cookies for overall analytical information regarding your use of our services and to save functional settings such as language and other information. We also use cookies to be able to direct relevant marketing to you. You can control the use of cookies yourself. Your browser or device gives you the opportunity to change the settings for the use and scope of cookies. Go to the settings of your browser or device to learn how to adjust the settings for cookies. Examples of things you can adjust are blocking all cookies, only accepting first-party cookies or deleting cookies when you close your browser. Keep in mind that some services will not work if you block or delete cookies. Each browser is different in how it handles cookie settings. This is described in the help menu in each browser, and which explains how you can change your cookie settings. You can find these for each browser under the following links:

Microsoft Edge™

Use of Google (Universal) Analytics for web analytics

To the extent that you have given your consent to this, uses Google (Universal) Analytics for the purpose of analyzing the website. The web analytics service is provided by Google Ireland Limited, a company incorporated and operated in accordance with Irish law, with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland. Google (Universal) Analytics uses methods that enable analysis of your use of the website, such as cookies. The information that is automatically collected about your use of this website is usually transmitted to a Google server in the USA and stored there. By enabling IP anonymisation on this website, the IP address is shortened before it is transmitted within the Member States of the European Union or in other Contracting States to the Agreement on the European Economic Area. Only in exceptional cases will the entire IP address be transmitted to a Google server in the United States and abbreviated there. The anonymized IP address transmitted by your browser in the context of Google Analytics is generally not merged with any other Google data. After the end of the purpose and when our use of Google Analytics ends, the data collected in this context will be deleted.

To the extent that information is transmitted to Google's servers in the United States and stored there, the US company Google LLC is certified according to the EU-US Privacy Shield. A current certificate can be displayed here. Based on this agreement between the United States and the European Commission, the latter has established an adequate level of data protection for companies that are certified under the Privacy Shield.

You can revoke your consent at any time with effect for the future by downloading and installing the browser plugin available at the following link: This prevents the collection of data generated by cookies, data related to your use of the website (including your IP address), and the processing of this data by Google.

As an alternative to the browser plugin, you can click to prevent Google Analytics from collecting your data from this site in the future. In this way, an opt-out cookie is placed on your device. If you delete your cookies, you will be asked to give your consent again.

Use of Google Web Analytics Services

Our website,, uses Google services such as Google Analytics and Google Remarketing. Google uses the personal information collected to track and investigate the use of, to produce reports regarding the activity on the website, to target marketing and to share the information with other Google services. Google may use the personal information collected in accordance with Google's own privacy policy which can be found here:

Use of Hotjars Web Analytics Services

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

Which cookies do we save in the store

Cookies regarding the user

Some cookies save information that makes it possible to identify a logged in user. These cookies are always set but they contain no information and they are not used at all in cases where a user is not logged in. These cookies work together to identify a user. It does not save an address, email or other types of personal information that can be directly linked to a person.

Cookies regarding the session

In all cases, regardless of whether the user is logged in or not, a session ID is saved that handles the client's session.

Cookies for the store

The system sets a number of cookies that form the basis of functionality and services that the store contains.

This is about, among other things, cookies regarding which language, currency and VAT rate used in the store.

Cookies that save which item group is displayed, display format and sorting order for the article group are other examples.

Cookies for Askås Leads

Askås Leads is a module that enables the e-retailer to interest the customers for marketing through e-mail. In order for this function to work as intended, a number of cookies are set when Askås Leads is activated. These cookies, among other things, save time when the user entered the store and they save the number of clicks that then form the basis for when Askås Leads is initiated and possibly re-initiated.

Cookies for subscriptions

In cases where a store uses a subscription, a cookie is added that is linked to the subscription itself. Only used when the subscription has been created by the customer.

External Cookie Sources

There may be cookies from external sources, in addition to cookies set by the system. Cookies for statistics, cookies for price comparison sites, cookies for advertising and other external channels.

In order for a cookie to be counted as a third party cookie, it is required that the cookie is placed on the third party's domain. A cookie that belongs to an external party but which is still placed on its own domain is not counted as a third-party cookie.

How long are cookies saved?

Cookies that is placed in Askås system are so-called permanent cookies. How long they are saved is determined by the timing that is set. For many cookies there is a 1000 days default, others are set to one year.

Full details of how we use your personal data, your rights and how we protect them can be found in our Privacy Policy,
which you can read here.