Westin Fishing

The first ever Westin bait was created by Ingvar Westin, a talented tool designer who wanted to create a toy for his children. He carved a fish that rolled like a real fish as they pulled it through the water. Because it looked like an oversized pike lure he named it "Giant", Westin's Giant was born and the rest is history. Today, Westin is owned and operated by Fairpoint Fishing, a Danish company that carries the flag forward in the best way, new colours, new materials but the same spirit that Ingvar Westin had when he carved his first Wobbler!