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Fubuki
Since its launch in 2019, Swedish brand FUBUKI has attracted a huge following with its padded, colourful winter boots. Today, the company's products can be seen on everyone from skiers and sport fishermen to film directors and polar researchers. Behind the brand are two Swedish friends and skiers who found inspiration for their products in the winter fashion of the Japanese island of Hokkaido – a place where harsh weather conditions have long placed high demands on the clothing worn by the local population.
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