Jörgen Larsson

As an angler, Jörgen has been a leading figure in Scandinavia for the past three decades, catching almost everything big with scales and fins. He was one of the first anglers to troll and target large salmon in the Baltic Sea and while fishing in Norway he has made several record catches. He has worked in video, television and magazines for many years and has written stories from all over the world. This includes stories about monster sturgeon in Canada and massive Nile perch in Lake Nasser to name a few. Today, Jörgen is still as eager and passionate about sport fishing and fishing gear as he was when it all started many years ago. If Jörgen has to choose one type of fishing, he is particularly passionate about modern perch, pike and zander fishing. For Jörgen Larsson, planning and perfection of gear and equipment has always been an important part of targeting the biggest specimens. This makes him and Westin a perfect match.